Customer Engagement Strategy: Using Emerging Technologies to Transform the Customer Journey, (Hardcover)
Product details
| Management number | 238737988 | Release Date | 2026/07/11 | List Price | $27.60 | Model Number | 238737988 | ||
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<p><b>Deliver lasting customer value through data-led, technology-enhanced engagement strategies.</b><br><b><br><i>Customer Engagement Strategy</i></b> by <b>Joern Schlimm</b> is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty. </p><p>Written for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organizations such as Breitling, Europa-Park and ZEISS, it highlights how forward-thinking brands create competitive advantage through purposeful innovation. </p><p>You'll learn how to: <br>- Apply data-led frameworks to deliver consistent, high-value customer experiences <br>- Integrate AI, Web3 and immersive environments into measurable engagement strategies <br>- Use proven insights to govern innovation and mitigate technology adoption risks <br>- Lead transformation that connects business performance with customer outcomes </p><p>Combining strategic foresight with actionable insights, <b><i>Customer Engagement Strategy</i></b> helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel. </p><p><i><b>Themes include: </b> digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership</i></p>
- Customer Engagement Strategy: Using Emerging Technologies to Transform the Customer Journey, (Hardcover)
- Author: Joern Schlimm
- ISBN: 9781398628311
- Format: Hardcover
- Publication Date: 2026-09-29
- Page Count: 280
| Book format | Hardcover |
|---|---|
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | September, 2026 |
| Pages | 280 |
| Subgenre | Marketing |
| Series title | No Series |
| Number in series | 0 |
| Edition | 1 |
| Publisher | Kogan Page |
| Original languages | English |
| Language | English |
| Edu focus | Technology |
| Is collectible | N |
| Binding type | Case Binding |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 6.14 x 6.00 x 9.21 in |
| Assembled product weight | 1.25 lb |
| Bisac subject heading | Business & Economics |
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